Marketing is one of the important strategies to increase your business, especially the sale of products and services. There are several marketing methods that companies and business people use to increase their product and service sales efforts, one of which is the Digital Marketing method. You can see these King Kong advertising reviews. Digital Marketing refers to a method that utilizes electronic equipment such as smartphones, internet networks connected to computers so that they can interact with consumers. Applications of digital marketing are usually supported by websites and emails. Not infrequently digital marketing methods use models of electronic equipment such as radio, television, and billboards. Today, many consumers turn to the internet and various other digital media to find information about the products and services they need. On the other hand, consumers also want to know what their friends or relatives think about a particular brand. Usually, most consumers have the desire to have a brand that they trust, especially about quality and affordable prices. So that’s why digital marketing is important to be able to reach potential consumers. The types of marketing are Push Digital Marketing, Pull Digital Marketing.
Push Digital Marketing is a strategy that refers to efforts to promote products and services without the prior approval of potential customers. Some of the marketing strategies in Push Digital Marketing usually include creating blogs, websites, advertisements, sending emails, promotions via short messages to several people’s cellphone numbers. The advantage of this strategy is that complete data is available, is able to reach the right target consumer, can usually run consistently and can deliver certain promotional content in a timely manner. Another strategy is Pull Digital Marketing, this strategy is not like the type of push digital marketing where consumers are on the sand side and only as recipients. This type of pull digital marketing refers to the activeness of buyers in seeking information about the products and services they need. Consumers looking for information through websites or blogs that provide what information they are looking for, SEO activities for example or better known as Search Engine Optimization which aims to maximize the use of search engines are things that have a close relationship with this type of marketing.